Search engine
optimization or SEO is one of the most common terms that are used today. That
could be because of the fact that many websites are present online, which want
their share of the pie. These days, it is common to see many businesses are
launching their own websites for getting better online exposure.
Only when others
come to know about a website, they stand to become popular. Through SEO
methods, a website can have better internet rankings. When users search for a
product or service on the internet, they type in the keyword or keyword phrase
and then perform their search. They log on to websites based on the results.
When your
website has higher search engine rankings, the chances of getting clicked stand
high. SEO methods come in two parts, one is on-page SEO, and the other is
off-page SEO. Both are time consuming and it might take few months for websites
to get better rankings. Both these SEO methods come under white-hat SEO
methods.
Due to the heavy
competition in the industry, many SEO firms have come up with black-hat SEO
methods. These black-hat SEO methods are illegal and though provide you with
great results can get your website suspended or permanently removed from the
search engines. This will undo all your hard work.
If you own and
operate a website, then you might not want to consider using black-hat SEO
methods.
Given below are
some black-hat SEO methods, which have to be avoided.
Keyword stuffing
Using keywords
in your website or content is crucial for getting noticed on search engines. But,
when you overdo the keywords and stuff them in your website or content, then
you are doing something illegal. The sentences might not make sense with too
many keywords stuffed into them.
Keyword stuffing
can get your website better rankings, but you run the risk of getting banned
from the search engine.
Hidden text
When you set the
background and the text in the same color, then you are hiding text. Though, visitors
might not be able to find that out, search engines can easily make them out.
They got algorithms and software, which can bring out these errors on your
part. It is not worth making use of hidden text on your website.
Cloaking
Cloaking is another
black-hat SEO method, where you are showcasing something to your visitors while
showing something else to search engines. There are several methods to perform
cloaking on your website. You may achieve your results for some time, but this
is not a good idea as search engines can find out that you have cloaked your
website.
There are many black-hat
SEO methods which can be found online. Search engines have strict policies on
websites which make use of these methods. You need to ask yourself, is it
really worth using these methods? When you plan to use them, your competitors
might report to search engines, which is really not required for your online business.
When you are
operating an online venture, them making use of black-hat SEO methods are not a
good idea to practice.
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